What makes an ad
worth running.
Field notes on the craft of performance creative: research, teardowns, and the thinking behind finished ads. No fluff, no AI filler.
The thousands-of-videos-a-month content machine, run from one chat
The playbook behind apps that post thousands of short videos a month, step by step: find winning formats, clone them, cast AI UGC, snap hooks to your clips, post to every account and put it on autopilot, all from one chat.
Read →Video export settings for social: one preset that uploads everywhere
The export settings YouTube, Instagram, TikTok, Facebook, X, LinkedIn, Pinterest and Reddit actually document: container, codec, frame rate, audio and bitrate, and how to pick a bitrate that fits each upload limit.
Read →The cheapest AI video generator in 2026: every model's real price per second
The cheapest AI video models with and without sound, what a clip actually costs on each, the four ways to get access, and how to make video ads for a few dollars without paying a markup.
Read →Best AI video generators in 2026: 10 models, one prompt, price vs quality
We ran the same ad shot on Seedance, Veo, Kling, MiniMax, Wan, HappyHorse and Gemini Omni. Watch every clip, see what each one cost to make, and which model to use for which job.
Read →Best AI image generator for ads in 2026: 11 models, one prompt, price vs quality
The same product ad, headline and label on Nano Banana, GPT Image, Seedream, FLUX, Ideogram, Recraft, Qwen and Muse. See every result, what it cost, and which model to use for which kind of ad.
Read →Kling AI pricing in 2026: what Kling 3.0 costs per second and per clip
Kling 3.0, 3.0 Turbo, O3, 2.6 and 2.5 priced in dollars: per second, per 5, 10 and 15-second clip, with and without sound, plus whether Kling AI is free and the cheapest way to use it.
Read →Veo 3 price in 2026: what Veo 3.1, Fast and Lite cost per second
Google's Veo 3.1 costs $0.40 a second, Veo 3.1 Fast $0.10 and Veo 3.1 Lite $0.05 at 720p. Every price by resolution, what a clip costs, whether Veo is free, and Google's October 2026 retirement date for the preview models.
Read →Seedance pricing in 2026: what Seedance 2.5 and 2.0 cost per second
ByteDance's Seedance 2.5, 2.0, 2.0 Fast, 2.0 Mini and Lite priced in dollars at 480p, 720p and 1080p, what a 5, 15 and 30-second clip costs, and which Seedance to pick for ads.
Read →Best AI voice generator for ads in 2026: ElevenLabs pricing vs 5 other voices
Listen to the same ad read by ElevenLabs, Seed Audio, MiniMax, Inworld, Kokoro and Grok Voice. What ElevenLabs costs per plan and per 1,000 characters, and what each voiceover cost to make.
Read →No markup on models: Seedance, Kling, Veo and Nano Banana at the model maker's price
Hermoso now runs every image, video and voice model at what the model maker charges, with no markup. What changed, why we did it, and what it means when you make ads.
Read →AI video generator pricing, explained: model costs, markups and how to compare tools
Why AI video tools cost what they do: what Veo, Seedance and Kling charge per second, what a markup is, the four ways tools price model access, and a five-step way to compare any two tools fairly.
Read →How much does an AI video ad cost to make in 2026? Real budgets by model
Real model prices turned into real budgets: a 15-second product ad, a 30-second UGC-style ad, five hook variants, a static set and a voiceover, on Seedance, Kling, Veo and Nano Banana, with the retakes counted.
Read →Claude and ChatGPT connectors for marketing: connect every account once
Connect Meta, Google, TikTok, LinkedIn, X, Pinterest, Stripe, HubSpot and the rest to Hermoso once. Then Claude, ChatGPT, Cursor, Codex and your whole team use all of them through one connector.
Read →The lead machine: automated Instagram DMs from a comment keyword, run from Claude
Post something useful, ask people to comment a keyword, and every commenter gets the link in their DMs. Then have Claude review the week bluntly. The whole loop on Instagram, Facebook and X with Hermoso.
Read →Hermoso is now in ChatGPT: make ads, videos and posts from a chat
Hermoso is an app in ChatGPT. Ask for an ad and get the finished image or video in your brand, spy on the ads winning in your market, clone viral videos, and schedule posts to 11 channels, all from a chat.
Read →Why your ads spent more than your daily budget (and the most they are allowed to)
A daily budget is an average, not a cap. How far over it Google Ads, Meta, Microsoft, LinkedIn, TikTok and Pinterest can go in a day, what keeps the week or month in line, and what a mid-month change does.
Read →How long to run an ad A/B test (and why stopping early fools you)
An ad A/B test should run until it reaches a sample size you chose before it started, not until the numbers look good. How to work that out, with worked examples, what Meta and Google Ads recommend, and a free calculator.
Read →Thank you to our first 100,000 users
100,000 people have now used Hermoso. A huge thank you from all of us, plus a look at who you are, what you've been making and what we shipped for you lately.
Read →Ad aspect ratios for every placement, from the platforms themselves
The ratio and pixel size Meta, TikTok, YouTube, LinkedIn, Pinterest and X each recommend for their main placements, linked to their own spec pages, plus the three shapes that cover almost everything.
Read →Ad copy character limits on every platform, and which ones are only suggestions
The headline, description and primary text limits for Google Ads, Microsoft, Meta, LinkedIn, TikTok, Pinterest, Reddit and X, from each platform's own docs. Which numbers are hard caps, which are truncation advice, and how Chinese, Japanese, Korean and emoji are counted.
Read →Find your break-even ROAS before you scale a single ad
Break-even ROAS is the line between ads that make money and ads that quietly lose it. How to work it out from price, product cost, shipping, fees and returns, with three worked examples and a free calculator.
Read →Google Ads Transparency Center: how to find a competitor's winning ads (2026 guide)
Google's free ad library shows every Search, YouTube, Shopping, Maps and Play ad an advertiser runs. How to search it by name or website, the filters that matter, and how to tell a proven ad from a test.
Read →LinkedIn Ad Library: how to see competitors' ads and who they target (2026 guide)
LinkedIn's free Ad Library shows a competitor's ads, and for some of them the impressions, the countries and the job titles they targeted. How to search it, what each field means, and how B2B teams use it.
Read →Hermoso in n8n, Zapier, Make, Agentforce, Rovo and Slack: what works today
Where you can run Hermoso outside the app right now, what is still in review, and how to set up each one: an n8n community node, MCP in Agentforce, Rovo and Slackbot, and Zapier and Make apps on the way.
Read →One static ad, ten headlines, every size, any language
Take a static ad that already works and get ten headline versions, the other placements and a translated set, with the picture untouched. Point Hermoso at the image and say what you want.
Read →Your best video, with three new opening seconds
Keep the video that works and test the only part that decides whether anyone sees it. Hermoso renders new opening shots onto the same ad, with the original soundtrack running underneath.
Read →Ask your campaigns what to scale, pause and test next
One question reads every ad platform you have connected and answers with the numbers behind each call: scale this, fix that, here is the next test, and here is what it is still too early to judge.
Read →Subtitles for any video, in the look you want
Add burned-in subtitles to any video in Hermoso, whether you made it, uploaded it or found it online, and pick the font, color, box and position. You get the .srt file too.
Read →Clone any video you love, now starring your product
Paste a TikTok, Reel, Facebook, X or YouTube link and Hermoso remakes it for your brand. Same hook, same cuts, same feel. Your product, your cast, your words.
Read →Captions and end cards that look exactly how you describe them
They stay off unless you ask. When you do, say "big serif title with a small italic line" or "bold outlined caps" and that is the look that lands on your video.
Read →Stripe and HubSpot are in: see the revenue and the leads behind your ads
Connect Stripe to read revenue next to your campaigns, and HubSpot to send every lead form lead straight into your CRM, all from the Studio or your AI agent.
Read →How to find a winning Meta ad in one afternoon, with an AI agent doing the clicking
Most brands do not have a creative problem, they have a loop problem. Here is the afternoon loop we run for our own ads: start from the longest-running ads, pick one angle, launch paused with a target, and read the results the next morning.
Read →Instagram got three new tricks: trending audio, collab invites and hashtag listening
Find audio you are allowed to use under a Reel, answer the collab invites waiting on your account, and read what a hashtag is saying right now.
Read →How to run your marketing with a Grok Bot (and actually ship posts and ads)
My Grok Bot runs the marketing now: it finds what is winning in the niche, makes the ads, posts on eleven channels and reads the numbers back. Five-minute setup, plus the two rules that make it safe to leave alone.
Read →Creator Search: find the creators already winning in your niche
Type a niche and Hermoso reads the TikTok, Instagram and YouTube posts travelling right now, then hands you a ranked shortlist of the real people behind them, with their public contact details.
Read →Run all your TikTok accounts from one brand in Hermoso
Connect several accounts on the same channel under one brand, then post to one, a few or all of them at once, each with its own result.
Read →Ad Multiplier: turn one winning ad into a lineup of fresh variants
Keep the cut, the camera moves, the timing and the original audio. Change the person, the outfit, the location and the props. Every variant comes back the same length as the ad that won.
Read →AI agents can now sign up for Hermoso and buy their own credits
An agent can create a Hermoso account on a paid plan through the API, and top up credit packs over HTTP 402 with its own payment credential.
Read →Grok Bot plus Hermoso: marketing that ships while you sleep
Grok Bot gives you a team of agents on a machine that never turns off. Two commands connects Hermoso's 922+ tools, and you start opening the laptop to work that is already done.
Read →Post X Articles and fix typos after posting, right from Hermoso
Write a long-form X Article in markdown and Hermoso formats it for X, headings, lists and tables included. And edit a post within the hour instead of deleting it.
Read →WhatsApp for your brand: bring your own number and send broadcasts
Connect your WhatsApp Business account from inside Hermoso, get message templates approved, and send one message to a whole customer list with a result for every person.
Read →Seedance 2.5: 30 seconds of ad in one unbroken take
We measured it the day it shipped: a 30-second ask came back at 30.08 seconds with zero cuts and native audio, and it animated a real photograph.
Read →Veo 3.1 vs Seedance 2.5 vs Kling 3.0: which AI video model makes better ads?
A first-hand comparison of the leading AI video models for ad creative, including Seedance 2.5, which held a full 30 seconds in one unbroken take with native audio when we measured it.
Read →The fake-OOH ad playbook: why giant CGI products win social
Why fake-OOH ads (giant CGI products dropped into real streets) stop the scroll and get shared, and the six decisions that make one hold up.
Read →How to use the Meta Ad Library to find winning ads (2026 guide)
A practical walkthrough of Meta's Ad Library: how to search competitors, read run-length as a winner signal, and turn what you find into your own ad.
Read →AI UGC ads: how they work and when they actually convert
What AI UGC ads are, why they perform, and the concrete craft that separates converting UGC from obvious AI slop.
Read →FOOH ads explained: the fake-out-of-home trend (and how to make one)
What FOOH (fake out-of-home) ads are, why they go viral, and how to produce one with AI video. It's a low-competition format worth trying.
Read →AI ads for Shopify & DTC brands, end to end
How a Shopify or DTC brand goes from product page to finished, on-brand image and video ads with AI, with research, generation, and publishing in one flow.
Read →Why AI ads look fake (and the 7 fixes that make them usable)
AI ads look fake for 7 specific reasons, like waxy skin, garbled labels and dubbed lips. Here are the fixes practitioners use to make AI creative usable.
Read →How much does a video ad cost in 2026? Agency vs. creator vs. AI
Video ad costs in 2026: agencies commonly quote thousands per spot, UGC creators low hundreds, AI generation under a few dollars. Honest comparison table.
Read →The performance-creative glossary: the words every DTC ad team should know
Hook rate, thumb-stop ratio, creative fatigue, ROAS, swipefile. The vocabulary of performance creative, defined plainly so your whole team means the same thing.
Read →Blank lifestyle photo vs finished ad: why generic AI image tools don't make ads
A beautiful image isn't an ad. Here's the gap between what generic AI tools produce and what actually runs in a paid feed, and how to close it.
Read →The best free signal of what's working: how long an ad has been running
Paid media is ruthless: money flows to winners and losers get killed fast. So the ads still on air are the ones still paying their way. Here's how to read run-length as a free signal, and where it lies to you.
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