No markup on models.

Yes, the full studio to try free: 250+ free credits to spend on Ad Spy research and image or video ads (30 at signup, the rest earned as you set up your brand and explore), no card required. Paid plans add a bigger monthly credit pool, better per-credit rates and real faces in your videos from your own photos. It's the best way to see whether Hermoso fits before you pay.

Anytime, from your account. Upgrades take effect immediately. A downgrade or cancel simply stops the renewal. You keep your plan and remaining credits until the end of the period you've already paid for, then move down. No refunds or proration, no lock-in, no cancellation calls.

Credits are spent only on two things: running an AI model (image, video, voice, text, planning, post-production) and Ad Spy research. In the Studio chat that includes the chat itself: every reply from the agent runs a model and bills its own cost, and planning or revising a design runs a planning model that bills on top of the reply, before anything renders. Everything else is free on every plan: publishing and scheduling posts, building and managing paid campaigns, analytics and insights, comments and DMs, connectors, profiles and team seats. Posting an ad you already rendered is never a second charge. The one exception: posting to X (Twitter) and reading X data bill a few credits per call because the X API charges per request; managing X ads is free like every other ad platform.

On Starter, Pro and Studio, every image, video and voice model run is charged at what the model maker charges, at 1 credit = $0.02. That includes the model runs inside finished ads and video tools that run on model makers' models, such as upscale, reframe, dubbing and voice swap. The AI agent's own work (chat, planning, research summaries and reviews), ad research data and our own processing (joins, captions, end cards and templates) keep their standard credit prices. On the Free plan, and with credit packs bought without a plan, models run at standard prices. If you are on a paid plan, extra credit packs get the no-markup rate too.

Nothing breaks. Buy a credit pack (from $25, valid 365 days from purchase) on any plan, including Free, or wait for your plan's credits to refresh next month. Monthly plan credits don't roll over. We warn you before a render would put you over.

Every plan includes multiple profiles and team seats; Studio adds the volume, priority support and enterprise SSO agencies need. Plans are billed monthly, and custom volume pricing is available. Get in touch.

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