Pricing

Start free.
Scale when it works.

One simple credit system spans research, image and video — no per-model math, no per-seat surprises. Launch pricing — lock in your rate.

Free

Research your market and taste the studio.

$0forever

No credit card

  • Ad Radar competitor research
  • 25 credits / day
  • Unlimited brand profiles & team
  • Swipefile & playbooks
Start free
Starter

For getting going with image ads.

$19/ month

Billed monthly · cancel anytime

  • Everything in Free
  • 1,000 credits / month
  • Image generation
  • Brand memory & playbooks
  • Email support
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Most popular
Pro

For creators shipping image & video every week.

$49/ month

Billed monthly · cancel anytime

  • Everything in Starter
  • 3,000 credits / month
  • Image + video generation (Seedance 2.0, Veo 3.1, Kling 2.5)
  • Better per-credit rate
  • Priority generation
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Studio

For agencies & brands running at volume.

$149/ month

Multi-brand · team seats

  • Everything in Pro
  • 10,000 credits / month
  • Multi-brand workspaces & team seats
  • Reusable UGC avatars
  • Best per-credit value
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Need more? Credit top-ups are available on any paid plan — buy a pack whenever you need a burst, no upgrade required.

One currency

How credits work

Everything runs on a single pool of credits. Research is nearly free; image generation is light; video costs scale with length and model. You always see the exact cost before you spend.

Action
Roughly costs
Why
Competitor research
~Free
Pulls public ad-library data
Image ad
Light
A handful of credits per image
Short video ad
Heavier
Scales with length & model
UGC avatar render
Heavier
Includes voice & lip-sync

Drafts are routed to cheaper, faster models automatically — you never pay full price to explore.

Billing questions

The fine print, in plain words

Yes — Ad Radar research plus 25 credits a day, free forever, no card required. Generation starts on the Starter plan; it's the best way to see whether Hermoso fits before you pay.
Anytime, from your account. Upgrades take effect immediately; downgrades apply at the next cycle. No lock-in, no cancellation calls.
Nothing breaks — you just top up with a credit pack or wait for your monthly refresh. We'll always warn you before a render would put you over.
The Studio plan is built for agencies, with multi-brand workspaces and team seats. Annual billing saves you two months, and custom volume pricing is available — get in touch.
Securely through Stripe. Hermoso never sees or stores your card details.
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Make something
worth stealing.

Start free — no credit card required.