Hermoso is a marketing MCP server: 922+ tools over one OAuth’d endpoint that let an agent research the ads already running in a market, generate finished image and video ads, publish them, and build the paid campaigns behind them. Claude reaches all of it through one connection. This page covers one slice of that: what Claude can actually do on TikTok, and what TikTok will not let it do.
Connect Hermoso to Claude
- Copy the connector URL.
https://app.hermoso.ai/mcp - Claude → Customize → Connectors → ＋ Add → Add custom connector. Name it Hermoso and paste the URL.
- Connect and approve. Sign in with your Hermoso account on the consent page. There is no key to paste. The connector signs in with OAuth and mints its own.
- Ask Claude for something. “Pull my three closest competitors’ longest-running ads and remix the best hook into a 9:16 video,” or “post this render to the channel.” The agent picks the tools; you approve the spend.
Claude and ChatGPT are the two clients where nothing is pasted: the hosted connector runs a full OAuth handshake with PKCE and dynamic client registration, and the key it mints is scoped to the profile you approved it against. That scope is pinned on the server and never read off the request.
Then connect TikTok itself, once, under Settings → Connectors in Hermoso. That is an OAuth consent screen, so it is the one step that needs a browser. Everything after it is a tool call.
The TikTok tools Claude gets
post_to_tiktok: publishes a finished video, or a photo post of up to 35 images, live on the profile at the privacy you choose, or into your TikTok drafts to finish in the app. It also carries the interaction settings (comments, duet, stitch), the cover frame and the branded-content disclosure.schedule_post: queues it for later on the shared calendar, with the privacy fixed when you queue it.tiktok_account / tiktok_creator_info: the account’s bio, verification, follower and video counts, and the privacy levels the account itself allows.tiktok_post_status: follows a post TikTok is still processing, so a slow upload is checked rather than posted twice.list_tiktok_videos / tiktok_account_insights: recent posts with views, likes, comments and shares, and the account’s own analytics, with follower demographics on a Business account of 100 or more followers.list_tiktok_comments / reply_to_tiktok_comment / moderate_tiktok_comment: reads the comments on your posts, replies as the account, and likes, hides or deletes, once the TikTok account authorization is connected.search_tiktok: keyword search across public TikTok, which is the research half.
Two more operational facts. TikTok photo posts are pulled from a URL rather than uploaded, so the host serving the images has to be verified in TikTok’s developer portal before photo posts can go out at all. And a draft carries no cover frame: on a direct post Hermoso sets the video’s best frame as the cover, while for a draft you pick the cover in the TikTok app.
TikTok limits worth knowing before you automate anything
| Text | A TikTok video caption is capped at 2,200 characters, a photo-post caption at 4,000, and a photo title at 90. It is enforced when the post is created or queued, so an overlong post is refused while you are still there to fix it instead of being silently cut on the way out. |
|---|---|
| Visibility | Everyone, followers, friends, only you, or a draft, and you choose. Hermoso passed TikTok’s Direct Post audit in August 2026, so a post can go live on the profile. TikTok’s rule is that the creator picks the privacy for every post, with nothing pre-selected, and only from the levels tiktok_creator_info says the account allows, so Hermoso asks instead of defaulting and refuses a post that names none before anything uploads. A draft goes to the TikTok inbox for you to finish in the app, which is also where you add a TikTok sound. There is no unlisted. Branded content cannot be combined with a private (only you) post, and that combination is refused rather than resolved for you. |
| Carousel | Up to 35 images as a TikTok photo post, images only. That number is TikTok’s: “An array containing up to 35 photo content URLs.” The order is the slideshow, so slide order is the product. One image is simply a one-slide post, not a refusal. |
| Which account | None. TikTok publishes to the connected account. |
Try it in Claude
Ask for it in ordinary language. These are plain sentences, not a DSL:
“Make a 15-second UGC-style TikTok for my product using the hook that keeps repeating in my category, show me the caption, then ask me which privacy to post it with.”
That walks search_tiktok → plan_ad → render_ad → post_to_tiktok. Every tool call happens inside the conversation, so you see the Page, the board or the caption before anything publishes, and you can stop it by saying so.
Claude on TikTok: the part that bites
TikTok wants the creator to choose the privacy on every post, with nothing pre-selected, so Claude asks “everyone, followers, friends or only you?” before it calls the tool, and offers only the levels tiktok_creator_info says your account allows. That suits a chat: the question arrives in the same conversation as the caption. Ask for a draft instead when you want to add a TikTok sound, because that happens in the app.
Claude Desktop uses the same Connectors flow as claude.ai, so there is no separate desktop setup.
Research TikTok before you post
Hermoso has no TikTok ad-library search of the kind it runs on Meta, so TikTok research is organic: search_tiktok finds what is working by keyword, and analyze_video will pull a clip apart into its hook, beats and on-screen text so the pattern can be reused rather than guessed at.
The paid half
TikTok Ads is one of the twelve paid platforms Hermoso builds and reads campaigns on, including Smart+ campaigns and Spark Ads that promote an organic post, and it is a separate connection from the organic one. Campaigns run on TikTok’s Marketing API and posting runs on its content-posting approval, so Hermoso reports each one on its own rather than letting one imply the other. Only a confirm-gated status switch arms real money.
What Claude cannot do on its own
An agent with a budget is only useful if the blast radius is bounded, so the fence is in the server rather than in a prompt. Every ad campaign, ad set, ad group and ad is created paused, and the status switches that arm real money refuse to run without an explicit confirmation flag. Every render is quoted first (hermoso_capabilities publishes each model’s exact credit cost before anything spends). Credits are reserved before the first provider call and settled at the exact cost afterwards, so a failed dispatch refunds rather than leaving you billed for nothing. Deletes are confirm-gated too, and every campaign tree is read back from the ad platform before your agent tells you what it built.
One step is deliberately not headless: linking an account is an OAuth consent screen, so you connect the channel once in a browser. Everything after that is a tool call.
The rest of the matrix
From Claude, post to: Facebook · Instagram · Threads · YouTube · X · LinkedIn · Pinterest · Bluesky · Telegram. Or see everything Claude can publish to.
Post to TikTok from: ChatGPT · Claude Code · Cursor · Codex · Cline · OpenClaw · Grok Bot · Hermes · Gemini CLI · Perplexity · Le Chat · Claude Cowork · Perplexity Computer · Paperclip · AI marketing in Claude
Frequently asked questions
Can Claude post to TikTok?
Yes, through Hermoso's MCP server. In Claude, add https://app.hermoso.ai/mcp as a custom connector and approve it with your Hermoso account. There is no key to paste. Claude then has 922+ tools, including the ones that publish to TikTok, plus the ones that research the ads already running in your market and render the creative in the first place.
How do I connect TikTok to Claude?
Two steps, once each. In Claude, add https://app.hermoso.ai/mcp as a custom connector and approve it with your Hermoso account. There is no key to paste. Then connect TikTok inside Hermoso under Settings → Connectors, which is an OAuth consent screen in a browser. After that Claude publishes to TikTok as an ordinary tool call.
Does Claude need my TikTok password?
No. You connect TikTok to Hermoso once through an OAuth consent screen in a browser, and Claude then reaches it as a tool call. Linking an account is the one step that is not headless; nothing after it needs a password, and no credential is ever handed to the model.
What does it cost to post to TikTok from Claude?
Publishing to TikTok costs no credits; TikTok charges nothing per API call. Credits are spent on the render. Plans are $29, $69 and $149 a month for 1,200, 3,000 and 7,000 credits, and every feature is on every plan including Free. The only exception is enterprise SSO.
Can Claude post a carousel to TikTok?
Yes. A TikTok photo post takes up to 35 images, in the order you pass them, and the order is the slideshow. Video cannot be mixed in. Claude calls the same publish tool either way, and a channel that cannot carry a carousel is refused with the real reason attached.
Can Claude schedule a TikTok post for later?
Yes. schedule_post queues it on one calendar shared with every other channel, with a per-channel caption if the copy should differ, and list_scheduled and cancel_scheduled read and pull it back. TikTok is one of the eleven channels that queue.
Start free with 30 credits at signup and 250+ more to earn. Every feature is on every plan. Credits are spent only on AI models and Ad Spy research; posting, scheduling, ads management and analytics are free.
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