One continuous accelerating dive from orbit down through cloud, coastline, city and a window, landing on the product filling the final frame. It is a hook for the top of an ad, not a whole ad.
What it looks like
When to use it
As the first three or four seconds of a longer spot, when you need to buy attention before making an argument. Also effective for anything with a global or scale-related message.
The beat structure
The planet's curve, thin atmosphere, black space. Descending through cloud onto a recognisable coastline. A street grid resolving, dropping toward one building. Through the window into the room and onto the product, square to the lens. Altitude only ever decreases.
The thing to get right
It is explicitly a hook. The last frame is a clean held hero of the product because the ad is meant to cut straight out of it into whatever comes next.
The format at a glance
- Output — a video ad.
- Structure — 4 beats, each one a separately planned shot.
- Family — Viral product formats, one of the eight viral product formats.
- Recipe id — earth_zoom, which is what you name when you ask for it by hand or from an agent.
What should come after it?
Whatever the ad is actually about. It ends on a clean held hero because it expects a cut into a demo, a testimonial or an offer. Stitch it in front of another format rather than trying to extend it, since the descent has nowhere further to go once it lands.
Related formats
Eight fixed creative concepts built on one product photo — an orbit, a peel, a thaw, a render breakdown. Each has a single locked idea and a one-way rule that stops the render dissolving into generic product footage.
- Packshot orbit (360°) — one unbroken 360° camera orbit around a stationary product on a clean set — the loop-ready e-commerce spin every DTC brand pays a studio for
- Collectible figure reveal — the product staged as a boxed collectible on a retail blister card, then lifted out of the moulding by hand
- Clay collectible — the product as a hand-sculpted matte clay collectible on a turntable, match-cutting to the real thing
- Sticker peel — the product peeled off its own flat printed photo like a die-cut vinyl sticker, the background locked dead still
- Render breakdown — a CG render breakdown — wireframe to clay to materials to the lit beauty pass, each wiping across one locked frame
- 3D hero render — a premium CG-grade hero render — the product in a void with the LIGHT RIG orbiting it, not the product spinning
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render an orbital zoom hook today — the free plan needs no card.
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