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Kinetic typography

Type-as-hero — bold animated text drives the message (minimal imagery).

Type as the hero — bold animated text carrying the whole message, with imagery reduced to punctuation between lines.

When to use it

For a strong line of copy, a manifesto, a price change or an announcement. It is also the most sound-off legible format in the catalog, because the message is literally written on screen.

The thing to get right

There is a deterministic version of this format too — a template rendered from HTML rather than a video model, which costs a couple of credits and guarantees the letters are exact. If the words matter more than the look, use that one.

The format at a glance

  • Output — a video ad.
  • Structure — 4 beats, each one a separately planned shot.
  • Family — Cinematic & brand film.
  • Recipe id — kinetic_type, which is what you name when you ask for it by hand or from an agent.

Should I use this or the HTML template version?

If the words matter more than the look, use the template: it is a browser render, the letters cannot garble, and it costs a couple of credits. This recipe is the right pick when the type needs to sit inside generated imagery rather than on brand cards.

Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.

  • Giant product — the product at impossible giant scale in a real environment — a surreal, scroll-stopping spectacle played straight
  • Classic meets modern — a stylish split between timeless/heritage and contemporary — the product bridging classic and modern worlds
  • Cinematic / narrative — a filmic, emotional, story-driven brand film
  • TV commercial — a glossy, broadcast-quality 15s commercial
  • Product hero film — photoreal product cinematography — the product is the star
  • Animated / cartoon — a 2D/2.5D animated, illustrated or motion-graphic spot

The full catalog is on the creative recipes index.

Hermoso plans and renders a kinetic typography from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render a kinetic typography today — the free plan needs no card.

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