A rhythm-driven, stylised piece cut to a beat — performance and narrative alternating, with the edit following the music.
When to use it
For music, fashion, drinks and youth brands, and for any campaign built around a track. It is a mood format rather than a message format.
The thing to get right
The cut has to serve a track you actually have the rights to. Plan the audio before the visuals, because a music video edited to nothing is just a fast montage.
The format at a glance
- Output — a video ad.
- Structure — 6 beats, each one a separately planned shot.
- Family — Cinematic & brand film.
- Recipe id — music_video, which is what you name when you ask for it by hand or from an agent.
Do I need the track before I start?
Yes, and the rights to it. The edit follows the music, so a music video cut to nothing is a fast montage. Plan the audio first and write the beats to it rather than looking for a track that fits afterwards.
Related formats
Directed, produced-looking spots: the commercial, the hero product film, the manifesto, the animated piece. Longer beat counts, a story shape, and a look that is meant to read as a budget rather than a phone.
- Giant product — the product at impossible giant scale in a real environment — a surreal, scroll-stopping spectacle played straight
- Classic meets modern — a stylish split between timeless/heritage and contemporary — the product bridging classic and modern worlds
- Cinematic / narrative — a filmic, emotional, story-driven brand film
- TV commercial — a glossy, broadcast-quality 15s commercial
- Product hero film — photoreal product cinematography — the product is the star
- Animated / cartoon — a 2D/2.5D animated, illustrated or motion-graphic spot
The full catalog is on the creative recipes index.
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