A vox-pop: someone stopped in public and asked a question, with their answer as the content. Handheld, ambient, unrehearsed in feel.
When to use it
For social proof at breadth rather than depth — several opinions rather than one testimonial — and for topics where public reaction is itself interesting. Popular for launches and price reveals.
The thing to get right
This is a format built on the impression of unscripted strangers. Over-writing the answers removes the only thing that makes it different from a testimonial.
The format at a glance
- Output — a video ad.
- Structure — 5 beats, each one a separately planned shot.
- Family — Creator & UGC video.
- Recipe id — street_interview, which is what you name when you ask for it by hand or from an agent.
Should the answers be scripted?
Write the question, not the answers. The format runs on the impression of unrehearsed strangers, and over-written replies remove the only thing separating it from a testimonial shot outdoors.
Related formats
Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.
- UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
- UGC unboxing — a creator excitedly opening/unpacking the product
- UGC tutorial / demo — a creator demonstrating how the product works, step by step
- UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
- UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
- This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a street interview today — the free plan needs no card.
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