hermoso
Login Sign up

Cinematic vignette

A cinematic single-hero product film built from one real photograph — a slow push, layered depth, film grain, a brand-tinted glow, and short copy lines dissolving through the lower third.

It is one of 13 native HTML ad templates in Hermoso — formats rendered from real markup by a browser rather than generated by a model. This one outputs a video, with 4 copy slots you fill, and it needs 1 product photo from your brand before it will run.

When to use it

When you have one excellent product photograph and want a film out of it. It is the cheapest route to something that looks directed.

The thing to get right

One hero photo is all it takes, and the quality of that photo is the ceiling on the output. This format magnifies the source image rather than replacing it.

The format at a glance

  • Output — a video.
  • Copy slots — 4, each with its own character budget derived from the layout rather than guessed.
  • Assets required — 1 product photo.
  • Template id — vignette.

How this template renders

Nothing here is generated by an image or video model. The format is a self-contained HTML page whose animation is a pure function of time — no CSS keyframes, no timers, no randomness — and the renderer steps that page frame by frame in headless Chrome, screenshots each frame, and assembles them with ffmpeg into an H.264 file that ends on a crossfade into your brand end card.

Two things follow from that. The render is deterministic: the same inputs produce the same file, so a format that looked right yesterday looks right today. And every word on screen is real browser-rendered text, which means the copy is exact and stays sharp at any resolution. The whole thing costs a couple of credits rather than a video generation, which is what makes these formats practical to run at volume.

How good does the photograph have to be?

It is the ceiling on the output. The format magnifies the source with a slow push, layered depth and grain rather than replacing it, so an original that is soft or badly lit stays soft and badly lit at feature size.

All 13 are listed on the native ad template index, and the wider catalog is on the creative recipes index.

The cinematic vignette template is reachable from Claude, Cursor, Codex or any other MCP client as well as from the web studio, with the same brand grounding. Driving a format from an agent covers the setup.

Render a native-format ad in a couple of credits — the free plan needs no card.

Start free →   See pricing