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Obsessed with it

A creator playfully obsessed — can't-put-it-down, reaching for the product everywhere through their day.

A playful obsession loop — the creator reaching for the product in one situation after another through their day, each beat a different room, time or context.

When to use it

Best for habit products and small consumables where the pitch is frequency rather than a single dramatic benefit: drinks, snacks, skincare, supplements, anything bought again and again.

The thing to get right

The comedy is in the repetition, so the beats have to be genuinely different settings. Two shots in the same kitchen read as one shot with a cut in it.

The format at a glance

  • Output — a video ad.
  • Structure — 4 beats, each one a separately planned shot.
  • Family — Creator & UGC video.
  • Recipe id — ugc_addiction, which is what you name when you ask for it by hand or from an agent.

How different do the beats have to be?

Different room, different time of day, or a different reason for reaching for it. Two shots in the same kitchen read as one shot with a cut in the middle, and the comedy is the repetition across situations rather than repetition on its own.

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

  • UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
  • UGC unboxing — a creator excitedly opening/unpacking the product
  • UGC tutorial / demo — a creator demonstrating how the product works, step by step
  • UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
  • UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
  • This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")

The full catalog is on the creative recipes index.

Hermoso plans and renders an obsessed with it from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render an obsessed with it today — the free plan needs no card.

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