A creator answering one common question to camera, directly, in the time it takes to answer it. One question per ad.
When to use it
Excellent mid-funnel filler and a cheap way to build a library: every recurring pre-sale question becomes its own creative. It is also the format that scales best when you already have a saved creator.
The thing to get right
One question per ad. Two questions halves the time available to answer either, and the format only works because it feels like a straight answer.
The format at a glance
- Output — a video ad.
- Structure — 4 beats, each one a separately planned shot.
- Family — Creator & UGC video.
- Recipe id — qna, which is what you name when you ask for it by hand or from an agent.
Can I answer two questions in one ad?
No. Two questions halve the time available for either, and the format only works because it feels like a straight answer rather than a segment. Run the second question as a second ad and see which one performs.
Related formats
Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.
- UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
- UGC unboxing — a creator excitedly opening/unpacking the product
- UGC tutorial / demo — a creator demonstrating how the product works, step by step
- UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
- UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
- This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a q&a / answering today — the free plan needs no card.
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