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Virtual try-on

Apparel/beauty shown ON the body — a clean try-before-you-buy demonstration (full-body, detail, movement).

Apparel or beauty shown on the body as a demonstration rather than a haul — full-body, then detail, then movement, with the fit as the subject.

When to use it

For catalogue-scale apparel where you need the same garment shown on a body without a shoot per SKU. It answers the single biggest ecommerce apparel objection: how it sits on someone.

The thing to get right

Fit and silhouette have to stay identical across beats. This is the format where a drifting hemline or a changing print is most obvious, and it is why the app locks the garment description across every beat.

The format at a glance

  • Output — a video ad.
  • Structure — 4 beats, each one a separately planned shot.
  • Family — Creator & UGC video.
  • Recipe id — virtual_try_on, which is what you name when you ask for it by hand or from an agent.

Will the garment change between beats?

The app locks the garment description across every beat to stop it. How precise that description is decides how well the lock holds: a print described only as floral gives the render permission to redraw it, where a named colourway and a stated hemline do not.

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

  • UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
  • UGC unboxing — a creator excitedly opening/unpacking the product
  • UGC tutorial / demo — a creator demonstrating how the product works, step by step
  • UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
  • UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
  • This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")

The full catalog is on the creative recipes index.

Hermoso plans and renders a virtual try-on from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render a virtual try-on today — the free plan needs no card.

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