A TikTok or Instagram photo slideshow — a run of vertical, text-forward slides that move on a beat: hook, points, call to action.
When to use it
One of the highest-reach organic formats on TikTok, and far cheaper than a video render. Ideal for lists, tips, comparisons and any content that is really a series of statements.
The thing to get right
It is built as a sequence of stills rather than a continuous shot, so the text on each slide is composited and exact. Read it with the sound off — that is how the format is consumed.
The format at a glance
- Output — a video ad.
- Structure — 6 beats, each one a separately planned shot.
- Family — Organic social video.
- Recipe id — slideshow, which is what you name when you ask for it by hand or from an agent.
Is this a video or a set of images?
It is built as a sequence of stills that move on a beat, which is why the text on every slide is exact rather than approximate. Read it back with the sound off, because that is how the format is consumed.
Related formats
Video formats aimed at reach rather than a click — founder takes, behind-the-scenes, slideshows and swipeable carousels. They are written to look like content, not like an ad.
- POV meme — a "POV: …" text-over-video relatable meme clip (TikTok/Reels native)
- Founder hot-take — founder/creator talking to camera with an opinion or hot take (thought leadership, not selling)
- Behind-the-scenes — authentic behind-the-scenes / day-in-the-life footage
- Trend / relatable — a trend-style relatable scenario reel (riding a format/sound)
- Voiceover B-roll — aesthetic b-roll under a first-person voiceover
- Day in the life — a "day in my life" vlog montage of a creator’s real day (first-person)
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a photo slideshow today — the free plan needs no card.
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