Aesthetic b-roll under a first-person voiceover — no one speaks on camera, the visuals are atmosphere, the argument is entirely in the narration.
When to use it
For brand-forward pieces and any market where a face would narrow the audience. It is also the cheapest way to make a considered, well-written argument, because the writing is the format.
The thing to get right
Nothing lip-syncs here, so the voiceover is free to be the strongest thing in the ad. Write it first and shoot the visuals to it, not the other way round.
The format at a glance
- Output — a video ad.
- Structure — 5 beats, each one a separately planned shot.
- Family — Organic social video.
- Recipe id — voiceover_broll, which is what you name when you ask for it by hand or from an agent.
Which comes first, the script or the visuals?
The script. Nothing lip-syncs here, so the narration is free to be the strongest thing in the ad and the pictures exist to carry it. Written the other way round the voiceover ends up describing footage instead of making an argument.
Related formats
Video formats aimed at reach rather than a click — founder takes, behind-the-scenes, slideshows and swipeable carousels. They are written to look like content, not like an ad.
- POV meme — a "POV: …" text-over-video relatable meme clip (TikTok/Reels native)
- Founder hot-take — founder/creator talking to camera with an opinion or hot take (thought leadership, not selling)
- Behind-the-scenes — authentic behind-the-scenes / day-in-the-life footage
- Trend / relatable — a trend-style relatable scenario reel (riding a format/sound)
- Photo slideshow — a TikTok/IG photo slideshow — a sequence of vertical text-forward slides (hook → points → CTA)
- Day in the life — a "day in my life" vlog montage of a creator’s real day (first-person)
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a voiceover b-roll today — the free plan needs no card.
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