It is the notification feed, not a conversation.
It is one of 13 native HTML ad templates in Hermoso — formats rendered from real markup by a browser rather than generated by a model. This one outputs a video, with 4 copy slots you fill.
When to use it
For social proof at speed — a run of orders, sign-ups, messages or reviews arriving. It communicates momentum in a way a static number cannot.
The thing to get right
It is a distinct format from the chat reveal, not a variation of it. Cascade shows volume; chat shows a story.
The format at a glance
- Output — a video.
- Copy slots — 4, each with its own character budget derived from the layout rather than guessed.
- Assets required — none — it renders from copy and your brand alone.
- Template id — imessage-cascade.
How this template renders
Nothing here is generated by an image or video model. The format is a self-contained HTML page whose animation is a pure function of time — no CSS keyframes, no timers, no randomness — and the renderer steps that page frame by frame in headless Chrome, screenshots each frame, and assembles them with ffmpeg into an H.264 file that ends on a crossfade into your brand end card.
Two things follow from that. The render is deterministic: the same inputs produce the same file, so a format that looked right yesterday looks right today. And every word on screen is real browser-rendered text, which means the copy is exact and stays sharp at any resolution. The whole thing costs a couple of credits rather than a video generation, which is what makes these formats practical to run at volume.
Is this the same as the iMessage chat template?
No. Cascade shows volume, as a stack of notification banners arriving one after another. Chat shows a story between two people. Pick cascade when the message is momentum and chat when the message is a recommendation.
The other native templates
- AirDrop product carousel
- App UI tour
- Apple Notes reveal
- Branded carousel
- ChatGPT chat-reveal
- iMessage chat-reveal
All 13 are listed on the native ad template index, and the wider catalog is on the creative recipes index.
Render a native-format ad in a couple of credits — the free plan needs no card.
Start free → See pricing