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iMessage chat-reveal

A pixel-accurate iMessage conversation that types itself out, with bubbles arriving to the real send and receive sounds, a typing indicator, and the product appearing as a genuine URL-preview rich link rather than a pasted image.

It is one of 13 native HTML ad templates in Hermoso, formats rendered from real markup by a browser instead of generated by a model. This one outputs a video, with 3 copy slots you fill, and it needs 1 product photo from your brand before it will run.

When to use it

For a product story that works as a conversation: a recommendation between friends, a question answered, a problem solved. It is one of the most native-feeling formats on TikTok and Reels because it looks like a screen recording.

The thing to get right

The rich link is what sells it. A product dropped in as a plain photo reads as an advert inside a chat; a properly rendered link preview with a title and a domain reads as something someone actually shared.

The format at a glance

  • Output: a video.
  • Copy slots: 3, each with its own character budget derived from the layout rather than guessed.
  • Assets required: 1 product photo.
  • Template id: imessage-chat.

How this template renders

Nothing here is generated by an image or video model. The format is a self-contained HTML page whose animation is a pure function of time, with no CSS keyframes, timers or randomness. The renderer steps that page frame by frame in headless Chrome, screenshots each frame, and assembles them with ffmpeg into an H.264 file that ends on a crossfade into your brand end card.

Two things follow from that. The render is deterministic: the same inputs produce the same file, so a format that looked right yesterday looks right today. And every word on screen is real browser-rendered text, which means the copy is exact and stays sharp at any resolution. The whole thing costs a couple of credits rather than a video generation, which is what makes these formats practical to run at volume.

Why not just drop the product photo into the chat?

Because a photo pasted into a message reads as an advert inside a conversation. The format renders a real URL preview card with a title and a domain, which is what somebody sharing a product actually sends.

All 13 are listed on the native ad template index, and the wider catalog is on the creative recipes index.

The imessage chat-reveal template is reachable from Claude, Cursor, Codex or any other MCP client as well as from the web studio, with the same brand grounding. Driving a format from an agent covers the setup.

Render a native-format ad in a couple of credits. The free plan needs no card.

Start free →   See pricing