hermoso
Login Sign up

UGC tutorial / demo

A creator demonstrating how the product works, step by step.

A creator walking through how the product actually works, one step at a time, in the order you would really do them. Each step gets its own beat and its own on-screen step caption.

When to use it

Use it when the objection is "how does that work" rather than "why would I want that". It is the strongest format for anything with a learning curve — appliances, tools, multi-step routines, anything assembled.

The beat structure

The beats are the steps, numbered globally across the whole ad, one step per beat, each captioned "Step N" in identical typography. Any call to action rides the last half-second of the final beat — never as an extra step.

The thing to get right

Every step has to be something the product can physically do. The format explicitly refuses to invent a mechanism, so if there are fewer real steps than beats it pads with setup and finishing rather than making one up.

The format at a glance

  • Output — a video ad.
  • Structure — 4 beats, each one a separately planned shot.
  • Family — Creator & UGC video.
  • Recipe id — ugc_demo, which is what you name when you ask for it by hand or from an agent.

What happens if the product has fewer real steps than the format has beats?

It pads with setup and finishing rather than inventing a step, because the format refuses to invent a mechanism. If the product genuinely does one thing, a POV moment or a product hero fits it better than a padded tutorial.

Formats built around a person on camera — the talking-head, the unboxing, the try-on, the demo. These are the highest-volume paid-social formats on TikTok, Reels and Shorts, and the ones where realism matters more than polish.

  • UGC talking-head — a real creator reviewing/recommending the product straight to camera (TikTok/Reels)
  • UGC unboxing — a creator excitedly opening/unpacking the product
  • UGC try-on / haul — a creator receiving, trying on or using the product (fashion/beauty/lifestyle)
  • UGC product hero — UGC where the PRODUCT is the sole focal hero — close, tactile, hands-on (little/no creator face)
  • This gadget saved me — a creator framing the product as the thing that fixed a specific everyday frustration ("this literally saved me")
  • Secret hack reveal — a creator revealing a surprising clever hack or hidden use for the product ("nobody knows you can do this")

The full catalog is on the creative recipes index.

Hermoso plans and renders an ugc tutorial / demo from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.

Point Hermoso at your brand and render an ugc tutorial / demo today — the free plan needs no card.

Start free →   See pricing