A multi-view reference sheet of one original person — full body and close-up, turnaround or expression grid. It is the identity that other creatives then reference.
When to use it
Before a campaign that needs the same face across many ads. Generating a sheet once and casting it repeatedly is what stops the creator quietly becoming a different person between spots.
The thing to get right
It is an asset, not a creative. It is deliberately outside the UGC and organic families — nobody should be running a character sheet as an ad.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Production assets.
- Recipe id — character_sheet, which is what you name when you ask for it by hand or from an agent.
Can I run a character sheet as an ad?
No. It is an asset rather than a creative, and it sits outside the UGC and organic families on purpose. Its job is to be the identity other creatives reference, so the same person appears across a whole campaign instead of a new face per render.
Related formats
Things that are not an ad but feed one — a video thumbnail, a locked character reference sheet, a restyled interior.
- Interior / real-estate restyle — a listing-grade restyle of an interior/property photo — virtual staging, modern renovation, declutter or day-to-twilight — the SAME room, improved
- YouTube / video thumbnail — a click-driving YouTube / Shorts / IG video thumbnail or cover — MrBeast-grade packaging for a video (use POST /api/thumbnail or make_thumbnail for the full pipeline: frameworks, emotion casting, identity lock, takes)
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a character / model sheet today — the free plan needs no card.
Start free → See pricing