Character / model sheet

A multi-view reference sheet of one original person: full body and close-up, turnaround or expression grid. It is the identity that other creatives then reference.

When to use it

Before a campaign that needs the same face across many ads. Generating a sheet once and casting it repeatedly is what stops the creator quietly becoming a different person between spots.

The thing to get right

It is an asset, not a creative. It sits outside the UGC and organic families on purpose, since nobody should be running a character sheet as an ad.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Production assets.
• Recipe id: character_sheet, which is what you name when you ask for it by hand or from an agent.

Can I run a character sheet as an ad?

No. It is an asset rather than a creative, and it sits outside the UGC and organic families on purpose. Its job is to be the identity other creatives reference, so the same person appears across a whole campaign instead of a new face per render.

Related formats

Things that feed an ad without being one: a video thumbnail, a locked character reference sheet, a restyled interior.

• Interior / real-estate restyle: a listing-grade restyle of an interior or property photo (virtual staging, modern renovation, declutter or day-to-twilight) that keeps the SAME room, improved
• YouTube / video thumbnail: a click-driving YouTube, Shorts or IG video thumbnail or cover with MrBeast-grade packaging for a video (POST /api/thumbnail or make_thumbnail runs the full pipeline of frameworks, emotion casting, identity lock and takes)

More still image formats: Studio product shot, Lifestyle / in-use, UGC-style photo, Checklist / save this.

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Ideogram v4 Fast, Seedream 4.5 and GPT Image Mini.

Hermoso plans and renders a character / model sheet from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.