A save-this checklist or tips graphic — a numbered or ticked list designed to be kept rather than read once.
When to use it
Instagram and LinkedIn, where saves are a strong ranking signal. It works for anything where your expertise is genuinely useful independent of your product.
The thing to get right
Make it actually useful without buying anything. A checklist whose items are all your features is an ad, and it gets the engagement an ad gets.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Organic graphics.
- Recipe id — checklist, which is what you name when you ask for it by hand or from an agent.
Should the checklist items be my features?
No. A checklist that is genuinely useful without buying anything gets saved; one made of features gets the engagement an ad gets. Being kept is the entire point of the format.
Related formats
Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.
- Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
- Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
- Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
- Stat / did-you-know — a surprising statistic / "did you know" graphic
- Tweet / X post — a viral-style X/Twitter screenshot post graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a checklist / save this today — the free plan needs no card.
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