Stat / did-you-know

A surprising statistic presented as the whole graphic — the number large, the context small.

When to use it

Category education and top-of-funnel authority building. A genuinely surprising number earns saves and shares that a claim about your product never will.

The thing to get right

Cite the source on the card. An uncited statistic on a branded graphic is assumed to be marketing, which removes the credibility the format was borrowing.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Organic graphics.
• Recipe id — stat_card, which is what you name when you ask for it by hand or from an agent.

Does the source have to be on the card?

On the card, in small type under the number. These get screenshotted and reshared without whatever you wrote in the caption, so a citation that lives only in the post does not travel with the image people actually see.

Related formats

Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.

• Meme — a relatable image-macro meme (overlaid/top-bottom caption on a funny or relatable image) — organic reach
• Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
• Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
• Tweet / X post — a viral-style X/Twitter screenshot post graphic
• Checklist / save this — a "save this" checklist / tips graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders a stat / did-you-know from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.