Meme

An image macro — a relatable picture with caption text above and below, in the visual grammar of the format.

When to use it

Organic reach and community building, not conversion. A meme that mentions the product too directly stops being a meme and stops being shared.

The thing to get right

Caption text is composited exactly as written, which matters because meme humour depends on precise wording and standard typography.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Organic graphics.
• Recipe id — meme, which is what you name when you ask for it by hand or from an agent.

Does the caption typography matter?

Yes, and it is why the text is composited rather than drawn. Meme humour depends on precise wording in the expected typeface, and a paraphrase set in the wrong face reads as a brand attempting a meme.

Related formats

Shareable, low-ad-vibe graphics: memes, quote cards, stat cards, saveable checklists. Built for the feeds where an obvious ad gets scrolled.

• Comparison meme — a two-panel "this vs that" / Drake-style comparison meme
• Quote / hot-take — a bold quote or hot-take text graphic (shareable, engagement)
• Stat / did-you-know — a surprising statistic / "did you know" graphic
• Tweet / X post — a viral-style X/Twitter screenshot post graphic
• Checklist / save this — a "save this" checklist / tips graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders a meme from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.