A bold sentence with the key phrase marker-highlighted — the hook is the design, and the highlight tells the eye where to land.
When to use it
When one phrase is doing the persuading and everything else is context. It works particularly well for long-tail claims where the specific words matter.
The thing to get right
Highlight one phrase. Two highlights compete, and a fully highlighted sentence carries no emphasis at all.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — highlighted_hook, which is what you name when you ask for it by hand or from an agent.
How many phrases should be highlighted?
One. Two compete for the same job, and a fully highlighted sentence carries no emphasis at all. The highlight is a pointer telling the eye where to land, not a decoration applied to the whole line.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a highlighted-text hook today — the free plan needs no card.
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