Highlighted-text hook

A bold sentence with the key phrase marker-highlighted. The hook is the design, and the highlight tells the eye where to land.

When to use it

When one phrase is doing the persuading and everything else is context. It works particularly well for long-tail claims where the specific words matter.

The thing to get right

Highlight one phrase. Two highlights compete, and a fully highlighted sentence carries no emphasis at all.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: highlighted_hook, which is what you name when you ask for it by hand or from an agent.

How many phrases should be highlighted?

One. Two compete for the same job, and a fully highlighted sentence carries no emphasis at all. The highlight is a pointer telling the eye where to land, not a decoration applied to the whole line.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Product spotlight: a dramatic, premium single-product spotlight with the hero lit in a pool of light against dark
• Unexpected twist: a setup and subverted-expectation twist, where the headline flips what you assumed, paired with a reveal
• Why we're different: a single sharp differentiator statement about what sets the brand apart from the old way
• Pattern-interrupt: a deliberate pattern interrupt that breaks the feed with an unexpected visual that forces a stop
• Social proof wall: a logos and big-numbers social-proof ad, a wall of trust signals (counts, ratings, outlet and partner logos)
• UGC side-by-side: a split-screen UGC comparison of two real moments side by side (problem vs solution, or before and after in use)

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Recraft V4.1 Pro, Recraft V4.1 Vector and Recraft V3.

Hermoso plans and renders a highlighted-text hook from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.