Pattern-interrupt

A deliberate pattern interrupt: an image chosen because it does not belong in the feed, which forces a stop.

When to use it

Prospecting at scale, and reviving a fatigued account where every creative has converged on the same look. Its value is attention, and it needs a second creative to convert it.

The thing to get right

Interrupting attention and holding it are different jobs. Pair this with a landing page or a follow-up creative that immediately explains what the viewer just stopped for.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: scroll_break, which is what you name when you ask for it by hand or from an agent.

How do I know whether it worked?

By the second metric rather than the first. A pattern interrupt reliably lifts the stop rate and can leave everything after it flat, so read it against hold time and click-through instead of against three-second views.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Unexpected twist: a setup and subverted-expectation twist, where the headline flips what you assumed, paired with a reveal
• UGC side-by-side: a split-screen UGC comparison of two real moments side by side (problem vs solution, or before and after in use)
• Highlighted-text hook: a bold sentence with the key phrase highlighted in marker style, so the hook IS the design
• Whiteboard explainer: a hand-drawn whiteboard or sketch explainer that sketches out the concept or how it works
• Product spotlight: a dramatic, premium single-product spotlight with the hero lit in a pool of light against dark
• Native / organic post: an ad disguised as an organic native social post that blends into the feed with a low ad vibe

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including GPT Image, FLUX1.1 Pro and FLUX.1 [dev].

Hermoso plans and renders a pattern-interrupt from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.