A deliberate pattern interrupt — an image chosen because it does not belong in the feed and forces a stop.
When to use it
Prospecting at scale, and reviving a fatigued account where every creative has converged on the same look. Its value is attention, and it needs a second creative to convert it.
The thing to get right
Interrupting attention and holding it are different jobs. Pair this with a landing page or a follow-up creative that immediately explains what the viewer just stopped for.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — scroll_break, which is what you name when you ask for it by hand or from an agent.
How do I know whether it worked?
By the second metric rather than the first. A pattern interrupt reliably lifts the stop rate and can leave everything after it flat, so read it against hold time and click-through instead of against three-second views.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a pattern-interrupt today — the free plan needs no card.
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