Native / organic post

An ad built to look like an organic post in the feed it appears in, with a low ad vibe, native framing and no obvious design system.

When to use it

Cold traffic on Meta and TikTok, where anything that reads as an ad gets scrolled past reflexively. It is the format that buys you the first second.

The thing to get right

It still has to be disclosed as an ad by the platform, and it should not misrepresent what it is. Native means designed like a post, not disguised as someone else's.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: native_post, which is what you name when you ask for it by hand or from an agent.

Is native the same as disguised?

No. Native means designed like a post rather than pretending to be someone else. The platform still labels it as an ad, and misrepresenting what it is fails the policy and the reader at the same time.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Whiteboard explainer: a hand-drawn whiteboard or sketch explainer that sketches out the concept or how it works
• Annotated callouts: the product annotated with handwritten-style callout notes + arrows pointing at features
• UGC side-by-side: a split-screen UGC comparison of two real moments side by side (problem vs solution, or before and after in use)
• Lifestyle + stat overlay: a lifestyle photo with bold stat or number overlays, proof composed onto a real moment
• Pattern-interrupt: a deliberate pattern interrupt that breaks the feed with an unexpected visual that forces a stop
• Bold color-block graphic: a bold geometric color-block design, the product popped on flat brand-colour blocks

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Bria HD, Krea 2 Turbo and Ideogram v4 Fast.

Hermoso plans and renders a native / organic post from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.