A real lifestyle photograph with bold statistics or numbers composited over it, so the proof sits on a moment instead of on a chart.
When to use it
When you have a strong number and a strong photograph and neither is enough alone. It suits health, fitness, finance and any category where results are quantified.
The thing to get right
The numbers are typeset by the app, so they are exact and legible at feed size. That also means they are quotable, so put nothing on the picture you would not put in a claim.
The format at a glance
- Output: a still image ad.
- Structure: a single frame, with the copy composited on top.
- Family: Image ads.
- Recipe id: lifestyle_numbers, which is what you name when you ask for it by hand or from an agent.
Are statistics safe to put on a photograph?
They are typeset by the app, so they are exact, legible and quotable. That is a reason for care rather than against it: anything on the picture is a claim, and a picture travels further than the caption underneath it.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Annotated callouts: the product annotated with handwritten-style callout notes + arrows pointing at features
- Bold color-block graphic: a bold geometric color-block design, the product popped on flat brand-colour blocks
- Native / organic post: an ad disguised as an organic native social post that blends into the feed with a low ad vibe
- Editorial / magazine: an editorial magazine cover or spread layout with premium, type-led fashion-mag energy
- Whiteboard explainer: a hand-drawn whiteboard or sketch explainer that sketches out the concept or how it works
- Founder / personal note: a personal, handwritten-style note from the founder that builds trust from behind the product
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Seedream 5.0 Lite, FLUX.2 [klein] and Qwen Image 3.
Point Hermoso at your brand and render a lifestyle + stat overlay today. The free plan needs no card.
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