A real lifestyle photograph with bold statistics or numbers composited over it — proof laid onto a moment rather than presented on a chart.
When to use it
When you have a strong number and a strong photograph and neither is enough alone. It suits health, fitness, finance and any category where results are quantified.
The thing to get right
The numbers are typeset by the app, so they are exact and legible at feed size. That also means they are quotable — put nothing on the picture you would not put in a claim.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — lifestyle_numbers, which is what you name when you ask for it by hand or from an agent.
Are statistics safe to put on a photograph?
They are typeset by the app, so they are exact, legible and quotable. That is a reason for care rather than against it: anything on the picture is a claim, and a picture travels further than the caption underneath it.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a lifestyle + stat overlay today — the free plan needs no card.
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