Bold geometric colour blocks with the product popped on top: flat brand colour, hard edges, high contrast.
When to use it
Brand-recognition campaigns and crowded feeds, where being visually distinct matters more than being informative. It is also the format that makes a brand palette do the most work.
The thing to get right
Colours are specified by name rather than by hex code anywhere in the generation path, because a model asked to render a hex code will sometimes write the code on the picture instead.
The format at a glance
- Output: a still image ad.
- Structure: a single frame, with the copy composited on top.
- Family: Image ads.
- Recipe id: color_block, which is what you name when you ask for it by hand or from an agent.
Can I specify my brand colour as a hex code?
The pipeline converts it to a colour name before anything is rendered. A model handed a hex code will sometimes paint the code itself onto the picture, so colours are named rather than coded everywhere in the generation path.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Lifestyle + stat overlay: a lifestyle photo with bold stat or number overlays, proof composed onto a real moment
- Editorial / magazine: an editorial magazine cover or spread layout with premium, type-led fashion-mag energy
- Annotated callouts: the product annotated with handwritten-style callout notes + arrows pointing at features
- Founder / personal note: a personal, handwritten-style note from the founder that builds trust from behind the product
- Native / organic post: an ad disguised as an organic native social post that blends into the feed with a low ad vibe
- Star review card: a 5-star rating review card, with the rating and a short review quote as the trust hero
The full catalog is on the creative recipes index.
Models that render it
This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Seedream 5.0 Pro, Muse Image and Seedream 5.0 Flash.
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