Annotated callouts

The product annotated with handwritten-style callout notes and arrows pointing at specific features. It reads like someone marked up a photo.

When to use it

Products where the details are the sell but not obvious in a photograph — materials, construction, hidden features. The handwriting makes it feel like guidance rather than advertising.

The thing to get right

Point at things that are visible. An arrow indicating a feature that cannot be seen in the frame draws attention to its absence.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — callout_notes, which is what you name when you ask for it by hand or from an agent.

What should the arrows point at?

Something visible in the frame. An arrow indicating a feature that cannot be seen draws attention to its absence, which is the opposite of what an annotation is for. Reframe the shot rather than adding a label.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Testimonial / review — a customer testimonial / 5-star review ad graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders an annotated callouts from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.