Whiteboard explainer

A hand-drawn whiteboard or sketch explaining the concept — the idea diagrammed rather than photographed.

When to use it

For abstract products and complicated processes, especially B2B. A sketch signals "let me show you how this works" in a way a polished graphic does not.

The thing to get right

Any words in the sketch are composited rather than drawn by the model. Hand-lettering rendered by an image model is the least legible thing it produces.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — whiteboard_explainer, which is what you name when you ask for it by hand or from an agent.

Who writes the words in the sketch?

The app, after the drawing is rendered. Hand-lettering produced by an image model is the least legible thing it makes, so every word in the diagram is composited rather than drawn.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Testimonial / review — a customer testimonial / 5-star review ad graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders a whiteboard explainer from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.