A personal, handwritten-style note from the founder — why the product exists, in the founder's voice, presented as a note rather than an ad.
When to use it
Small and founder-led brands, launches, and moments that need warmth: an apology, a thank-you, a change of direction. It humanises a brand faster than any product shot.
The thing to get right
It has to sound like a person. A founder note written in marketing voice is the least convincing thing in this catalog, because the format promises the opposite.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — founder_note, which is what you name when you ask for it by hand or from an agent.
Why do founder notes read as fake?
Because they get written in marketing voice, and the format promises the opposite of that. The least convincing thing you can do to one is polish it. Write it the way you would write to a single customer who emailed you.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a founder / personal note today — the free plan needs no card.
Start free → See pricing