Benefits / feature grid

The product surrounded by labelled callouts, a feature grid that answers several questions at once.

When to use it

Considered purchases and spec-driven categories where the buyer is comparing. It also works as a retargeting asset for people who already know the product and are checking details.

The thing to get right

Four to six callouts is the working range. More than that and nothing is read at feed size, which turns a comparison aid into decoration.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: benefits_grid, which is what you name when you ask for it by hand or from an agent.

How many callouts should it carry?

Four to six. Past that nothing is read at feed size, and a grid nobody reads is decoration rather than a comparison aid. Cut to the ones that answer an objection somebody actually raises.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Viral comment / reaction: a screenshotted social comment or reaction styled as the ad hero, native and scroll-blending
• Bold headline statement: a headline-led statement ad where one punchy line is the whole creative (minimal imagery)
• Star review card: a 5-star rating review card, with the rating and a short review quote as the trust hero
• App / product screenshot: an app or product-UI screenshot ad showing the real interface framed in a device with callouts
• Founder / personal note: a personal, handwritten-style note from the founder that builds trust from behind the product
• As-seen-in / press: a press-credibility ad with "as seen in" outlet logos or a press-quote screenshot

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including FLUX.1 [dev], FLUX.1 [schnell] and Recraft V4.1.

Hermoso plans and renders a benefits / feature grid from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.