The product surrounded by labelled callouts — a feature grid that answers several questions at once.
When to use it
Considered purchases and spec-driven categories where the buyer is comparing. It also works as a retargeting asset for people who already know the product and are checking details.
The thing to get right
Four to six callouts is the working range. More than that and nothing is read at feed size, which turns a comparison aid into decoration.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — benefits_grid, which is what you name when you ask for it by hand or from an agent.
How many callouts should it carry?
Four to six. Past that nothing is read at feed size, and a grid nobody reads is decoration rather than a comparison aid. Cut to the ones that answer an objection somebody actually raises.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a benefits / feature grid today — the free plan needs no card.
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