A screenshotted social comment or reaction styled as the hero of the ad — native-looking, feed-blending, and framed as something someone said rather than something you claimed.
When to use it
When your comment sections and reviews are better than your copy. It is one of the highest-performing static shapes on Meta because it barely reads as an ad.
The thing to get right
Use real comments. Fabricated screenshots of real platforms are a policy problem and a trust problem at once, and the format only has power because it looks authentic.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — social_comment, which is what you name when you ask for it by hand or from an agent.
Can I make up the comment?
No. A fabricated screenshot of a real platform is a policy problem and a trust problem at the same time, and the format only has power because it looks like something a person said. Use a real one.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a viral comment / reaction today — the free plan needs no card.
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