Viral comment / reaction

A screenshotted social comment or reaction styled as the hero of the ad. It looks native, blends into the feed, and reads as something someone said rather than something you claimed.

When to use it

When your comment sections and reviews are better than your copy. It is one of the highest-performing static shapes on Meta because it barely reads as an ad.

The thing to get right

Use real comments. Fabricated screenshots of real platforms are a policy problem and a trust problem at once, and the format only has power because it looks authentic.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: social_comment, which is what you name when you ask for it by hand or from an agent.

Can I make up the comment?

No. A fabricated screenshot of a real platform is a policy problem and a trust problem at the same time, and the format only has power because it looks like something a person said. Use a real one.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Star review card: a 5-star rating review card, with the rating and a short review quote as the trust hero
• Benefits / feature grid: a feature and benefit grid ad, the product surrounded by labelled icon callouts
• Founder / personal note: a personal, handwritten-style note from the founder that builds trust from behind the product
• Bold headline statement: a headline-led statement ad where one punchy line is the whole creative (minimal imagery)
• Editorial / magazine: an editorial magazine cover or spread layout with premium, type-led fashion-mag energy
• App / product screenshot: an app or product-UI screenshot ad showing the real interface framed in a device with callouts

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Recraft V4.1 Flash, Recraft V4.1 Pro and Recraft V4.1 Vector.

Hermoso plans and renders a viral comment / reaction from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.