Bold headline statement

One punchy line as the entire creative, with minimal imagery. The typography and the sentence do all the work.

When to use it

When you have a genuinely strong line, and for testing messaging cheaply before you build the visual around it. It is the fastest format to produce and the least forgiving.

The thing to get right

This is a copy test wearing a design. If the sentence is not good enough to stand alone on a plain field, no amount of art direction will save the ad.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — headline_card, which is what you name when you ask for it by hand or from an agent.

How do I know the line is strong enough?

Set it in plain type on a plain field and read it. This format is a copy test wearing a design, so if the sentence does not hold on its own no amount of art direction is going to rescue the ad.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Testimonial / review — a customer testimonial / 5-star review ad graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders a bold headline statement from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.