Customer story

A narrative before-and-after told through one customer — their photograph, their situation, and what changed.

When to use it

High-consideration purchases where the buyer needs to see themselves in someone. It is the most persuasive static format for health, finance, education and coaching.

The thing to get right

This format asks for a real person's likeness and story. Use a customer who has consented, and keep the claims to what they actually experienced.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — customer_story, which is what you name when you ask for it by hand or from an agent.

What do I need from the customer first?

Consent to use their likeness and their story, and a clear account of what they actually experienced. This is the format in the family with a permission step before the render rather than after it.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Testimonial / review — a customer testimonial / 5-star review ad graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders a customer story from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.