A striking typographic poster — a graphic-design object rather than a photograph, with type as the main visual element.
When to use it
Brand campaigns, events, out-of-home adapted for social, and any message that benefits from looking designed rather than shot.
The thing to get right
Posters are judged on composition and restraint. The most common failure is filling the space; the second most common is a typeface that fights the message.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — bold_poster, which is what you name when you ask for it by hand or from an agent.
What goes wrong with a typographic poster?
Filling the space, then choosing a typeface that argues with the message. Posters are judged on restraint, so the edit is almost always deletion rather than addition.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
- Offer / promo — a sale/offer/promo ad with a bold deal + CTA
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a bold graphic poster today — the free plan needs no card.
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