A straightforward before-and-after transformation in a single image — two states, one frame, the change made obvious.
When to use it
Any product with a visible result. It is the oldest and most reliable direct-response static there is, which is exactly why it is also the most scrutinised.
The thing to get right
Before-and-after imagery is restricted in health, beauty and weight categories on most ad platforms. Check the policy for your vertical before you build a campaign on it.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — before_after, which is what you name when you ask for it by hand or from an agent.
Which categories restrict this?
Health, beauty and weight on most ad platforms, and several markets regulate the claim itself rather than the image. The rules also differ between the ad and the page it points at, so check both before building a campaign on the format.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
- Offer / promo — a sale/offer/promo ad with a bold deal + CTA
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a before / after today — the free plan needs no card.
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