A customer quote presented as the whole creative — the words, the attribution and a rating, designed to be read rather than looked at.
When to use it
Retargeting and bottom of funnel, where the remaining objection is trust. Static testimonials outperform video ones at low budgets because they are readable in under a second.
The thing to get right
Use a real quote. A composited testimonial is exact, which means an invented one is exactly as fabricated as it looks when a customer searches for the person who supposedly said it.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — testimonial, which is what you name when you ask for it by hand or from an agent.
Can I write the quote myself?
Do not. Composited text is exact, so an invented quote is exactly as fabricated as it looks to somebody searching for the person who supposedly said it. Use a real review and attribute it the way the reviewer wrote it.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Offer / promo — a sale/offer/promo ad with a bold deal + CTA
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a testimonial / review today — the free plan needs no card.
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