Offer / promo

A sale or offer ad — the deal stated big, the product shown, and a call to action. No subtlety, by design.

When to use it

Promotional windows, seasonal sales, launches and clearance. It is the highest-converting static shape when there is a genuine reason to buy now, and the weakest when there is not.

The thing to get right

The number is the creative. If the offer is buried in supporting copy the ad has no hook, and a promo ad without a hook is just a product shot.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — promo, which is what you name when you ask for it by hand or from an agent.

Where does the discount go?

Big, and first. The number is the creative. An offer buried in supporting copy leaves the ad with no hook, and a promo without a hook is a product shot with a price somewhere near it.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Comparison / vs — an "us vs the old way / competitor" comparison ad
• Testimonial / review — a customer testimonial / 5-star review ad graphic

The full catalog is on the creative recipes index.

Hermoso plans and renders an offer / promo from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.