Comparison / vs

A side-by-side against the old way or a named competitor — two columns, a clear winner, and the difference made visual rather than argued.

When to use it

Mid-funnel, against an audience that already uses something else. It is the most direct switching argument available in a static ad.

The thing to get right

Comparative claims about a named competitor are legally exposed and platform-reviewed. Compare against "the old way" unless you can substantiate every line you put in the other column.

The format at a glance

• Output — a still image ad.
• Structure — a single frame, with the copy composited on top.
• Family — Image ads.
• Recipe id — comparison_ad, which is what you name when you ask for it by hand or from an agent.

Can I name a competitor?

You can, and you take on the legal and platform-review exposure that comes with it, because every line in the other column has to be substantiable. Comparing against the old way gets most of the effect and none of that.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
• Bold graphic poster — a striking typographic poster / bold graphic ad
• Infographic — a static infographic / data-driven visual
• Before / after — a before-and-after transformation visual
• Testimonial / review — a customer testimonial / 5-star review ad graphic
• Offer / promo — a sale/offer/promo ad with a bold deal + CTA

The full catalog is on the creative recipes index.

Hermoso plans and renders a comparison / vs from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.