A press clipping or article headline framed as the hero of the ad — the coverage itself, presented as the creative.
When to use it
Immediately after real coverage, when the mention is still recent and the outlet is one your audience recognises. It converts editorial attention into paid reach.
The thing to get right
Only run genuine coverage, and check the outlet's reuse terms first. A fabricated headline in a recognisable publication's styling is a trademark problem, not a creative choice.
The format at a glance
- Output — a still image ad.
- Structure — a single frame, with the copy composited on top.
- Family — Image ads.
- Recipe id — press_screenshot, which is what you name when you ask for it by hand or from an agent.
Can I style a headline to look like real coverage?
No. A fabricated headline in a recognisable publication styling is a trademark problem rather than a creative choice. Run genuine coverage, and check the outlet reuse terms before you do.
Related formats
Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.
- Social media ad — a finished, scroll-stopping Meta/IG feed ad — headline + supporting line + CTA baked in (the catch-all for "make me an ad")
- Bold graphic poster — a striking typographic poster / bold graphic ad
- Infographic — a static infographic / data-driven visual
- Before / after — a before-and-after transformation visual
- Comparison / vs — an "us vs the old way / competitor" comparison ad
- Testimonial / review — a customer testimonial / 5-star review ad graphic
The full catalog is on the creative recipes index.
Point Hermoso at your brand and render a press clipping screenshot today — the free plan needs no card.
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