Press clipping screenshot

A press clipping or article headline framed as the hero of the ad, so the coverage itself is the creative.

When to use it

Immediately after real coverage, when the mention is still recent and the outlet is one your audience recognises. It converts editorial attention into paid reach.

The thing to get right

Only run genuine coverage, and check the outlet's reuse terms first. A fabricated headline in a recognisable publication's styling is a trademark problem, not a creative choice.

The format at a glance

• Output: a still image ad.
• Structure: a single frame, with the copy composited on top.
• Family: Image ads.
• Recipe id: press_screenshot, which is what you name when you ask for it by hand or from an agent.

Can I style a headline to look like real coverage?

No. A fabricated headline in a recognisable publication styling is a trademark problem rather than a creative choice. Run genuine coverage, and check the outlet reuse terms before you do.

Related formats

Static, direct-response creative for the feed: the headline, the offer, the proof, the comparison. Every word on these is composited by the app after the picture is rendered, so the copy comes out exactly as written.

• Customer story: a narrative before-and-after customer journey ad, a real person's transformation told with their photo and a short story
• Social proof wall: a logos and big-numbers social-proof ad, a wall of trust signals (counts, ratings, outlet and partner logos)
• Social media ad: a finished, scroll-stopping Meta/IG feed ad with headline, supporting line and CTA baked in (the catch-all for "make me an ad")
• Why we're different: a single sharp differentiator statement about what sets the brand apart from the old way
• Bold graphic poster: a striking typographic poster / bold graphic ad
• Product spotlight: a dramatic, premium single-product spotlight with the hero lit in a pool of light against dark

The full catalog is on the creative recipes index.

Models that render it

This format is rendered by an image model, with the copy composited on top afterwards. GPT Image 2.5 is the default pick. The image models page compares the rest, including Muse Image, Seedream 5.0 Flash and Seedream 5.0 Lite.

Hermoso plans and renders a press clipping screenshot from your brand rather than from a prompt you write, composites every on-screen word after the render so the copy comes out exact, and exposes the same format to an AI agent over MCP. How Hermoso renders a format covers all three.